The Good, the Bad and The Ugly is an 1966 spaghetti western, which tells the story about three gun slingers races to find a cache of hidden gold.
The levels of all 3 characters match the title they are given, for example Clint Eastwood's character "Blondie"(AKA "The man with no name) is known as the "The Good", Lee Van Cleef's character, "Angel Eyes" is known as "the Bad" and Eli Wallach's character "Tuco" who is known as "The Ugly".
Clint Eastwood's Character looks good because of his large "God-like"size with his face fully illuminated, which hints at purity. His beard and the fact that he's smoking would hint at the fact he could be an anti hero, which would coincide with the role of a bounty hunter he plays in the film.
Van Cleef's character looks like a bad person, his dark clothes and the fact that he's the one holding the gun. He is also mostly encased in shadows, which adds an aura of mystery and darkness.
Eli Wallach's character is shown to be the least important, since he is the smallest and in a crouched position, although surrounded by gold, he is still seen has the lowest ranked person of the three.
The back ground looks very powerful and full of emotion, which looks like a sun set with can be very calming and auspicious.
The font is very typically western looking, which would tell an consumer of this poster that the genre of this film is a western. It also emphasises the key words, such as Good, Bad and Ugly. This makes the title stand out more. The "Clint Eastwood" Line is in a dark grey, possibly so it doesn't divert all the attention away from the title.
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